‘NSBE 50’
Annual Employer Preference Survey
 
NSBE’s Career Center Returns to the Top
 
By Katrina A. Burch, University of Connecticut, and Peter D. Bachiochi, Ph.D., Eastern Connecticut State University
 
In the 2014 Annual Employer Preference Survey of the National Society of Black Engineers (NSBE), the NSBE Career Center (careers.nsbe.org) returned to the top ranking among websites providing jobs and other career opportunities. In their survey responses, NSBE’s collegiate members rated the Society’s career site as more effective than LinkedIn, CareerBuilder and a host of others. The students largely did not support Facebook and Twitter as promising online job search tools, regardless of the popularity of social media platforms. Further, 94 percent of student respondents rated career fairs as the top source for learning about potential employers, a number that has held steady since 2012.
 
While the NSBE Career Center has returned to high popularity among students, performance ratings of employers have declined across the board. As in previous years’ surveys, NSBE collegiate members reported the organizations where they would most like to work and were asked to rate employers’ performance in providing interesting work, a good starting salary, work-life balance, a positive relationship with the black community and 10 other workplace characteristics. Average ratings in all 14 performance criteria were lower in the 2014 survey than in previous years. In addition, students’ ratings of employers’ performance in employee recruitment were also lower, on average. 
 
This Year’s ‘NSBE 50’
 
As in previous years, we used the survey responses to compile the 2014 “NSBE 50,” the most preferred employers of the collegiate members of NSBE. The Boeing Company continued its reign, begun in 2012, as the most preferred employer of these student members, with Google maintaining the No. 2 spot for the third consecutive year. Of note: Apple continued to drop in the ranking, down to No. 5 this year, from No. 3 in 2013 and No. 2 in 2012. In addition, Shell made its first appearance in the top 10 of the NSBE 50, while Lockheed Martin Corporation fell to the No. 11 spot.
 
Government and military employers dropped in popularity this year as potential employers of students. The U.S. Department of Defense was the exception, stepping up one place in the ranking from No. 18 to No. 17. 
 
We also considered gender differences in employer preferences. As in 2013, male college students ranked Boeing as their No. 1 choice, while female college students again placed Google at the top. One possible explanation for the gender difference in the top choice is the growing numbers of women among computer scientists and electrical engineers.
 
As in 2013, NSBE professionals were also asked to report their most preferred employer. Although their top 10 employers remained largely the same, there were some notable differences. Chevron Corporation moved to the top for professionals, up from No. 4 in 2013. Boeing, which ranked as No. 1 among professionals last year, fell to No. 3. GE fell from No. 2 to No. 4, and Lockheed Martin and NASA again rounded out the top 10 employers for NSBE Professionals.
 
How Effective Are These Sites in Providing Career Opportunities?
Job Search, Career Opportunity, Resume Services Very or
Somewhat
Ineffective
Neither
Effective nor Ineffective
Very or Somewhat
Effective
NSBE Online Career Center 8% 16% 76%
LinkedIn 9% 17% 74%
CareerBuilder 16% 31% 54%
EngineerJobs 12% 38% 50%
Monster.com 12% 32% 37%
DiversityWorking 15% 52% 33%
HBCUConnect.com 17% 52% 31%
IMDiversity 15% 54% 31%
Facebook 39% 32% 29%
Twitter 38% 39% 24%
 
For full stories, subscribe to NSBE Magazine by sending $20 for a one-year subscription to NSBE Circulation, 205 Daingerfield Rd., Alexandria, VA 22314.
 

NSBE’s Career Center Returns to the Top

By Katrina A. Burch and Peter D. Bachiochi, Ph.D.

‘NSBE 50’ 
Annual Employer Preference Survey
 
In the 2014 Annual Employer Preference Survey of the National Society of Black Engineers (NSBE), the NSBE Career Center (careers.nsbe.org) returned to the top ranking among websites providing jobs and other career opportunities. In their survey responses, NSBE’s collegiate members rated the Society’s career site as more effective than LinkedIn, CareerBuilder and a host of others. The students largely did not support Facebook and Twitter as promising online job search tools, regardless of the popularity of social media platforms. Further, 94 percent of student respondents rated career fairs as the top source for learning about potential employers, a number that has held steady since 2012.
 
While the NSBE Career Center has returned to high popularity among students, performance ratings of employers have declined across the board. As in previous years’ surveys, NSBE collegiate members reported the organizations where they would most like to work and were asked to rate employers’ performance in providing interesting work, a good starting salary, work-life balance, a positive relationship with the black community and 10 other workplace characteristics. Average ratings in all 14 performance criteria were lower in the 2014 survey than in previous years. In addition, students’ ratings of employers’ performance in employee recruitment were also lower, on average. 
 
This Year’s ‘NSBE 50’
 
As in previous years, we used the survey responses to compile the 2014 “NSBE 50,” the most preferred employers of the collegiate members of NSBE. The Boeing Company continued its reign, begun in 2012, as the most preferred employer of these student members, with Google maintaining the No. 2 spot for the third consecutive year. Of note: Apple continued to drop in the ranking, down to No. 5 this year, from No. 3 in 2013 and No. 2 in 2012. In addition, Shell made its first appearance in the top 10 of the NSBE 50, while Lockheed Martin Corporation fell to the No. 11 spot.
 
Government and military employers dropped in popularity this year as potential employers of students. The U.S. Department of Defense was the exception, stepping up one place in the ranking from No. 18 to No. 17. 
 
We also considered gender differences in employer preferences. As in 2013, male college students ranked Boeing as their No. 1 choice, while female college students again placed Google at the top. One possible explanation for the gender difference in the top choice is the growing numbers of women among computer scientists and electrical engineers.
 
As in 2013, NSBE professionals were also asked to report their most preferred employer. Although their top 10 employers remained largely the same, there were some notable differences. Chevron Corporation moved to the top for professionals, up from No. 4 in 2013. Boeing, which ranked as No. 1 among professionals last year, fell to No. 3. GE fell from No. 2 to No. 4, and Lockheed Martin and NASA again rounded out the top 10 employers for NSBE Professionals.
 
 
 
How Effective Are These Sites in Providing Career Opportunities?
Job Search, Career Opportunity, Resume Services Very or
Somewhat
Ineffective
Neither
Effective nor Ineffective
Very or Somewhat
Effective
NSBE Online Career Center 8% 16% 76%
LinkedIn 9% 17% 74%
CareerBuilder 16% 31% 54%
EngineerJobs 12% 38% 50%
Monster.com 12% 32% 37%
DiversityWorking 15% 52% 33%
HBCUConnect.com 17% 52% 31%
IMDiversity 15% 54% 31%
Facebook 39% 32% 29%
Twitter 38% 39% 24%

For full stories, subscribe to NSBE Magazine by sending $20 for a one-year subscription to NSBE Circulation, 205 Daingerfield Rd., Alexandria, VA 22314.