Website Moves Ahead of CareerBuilder, Others
 Among NSBE Collegiate Job-seekers
 
ALEXANDRIA, Va. — In the 2014 Annual Employer Preference Survey of the National Society of Black Engineers (NSBE), the NSBE Career Center returned to the top ranking among websites providing jobs and other career opportunities. In their responses to the survey, NSBE’s collegiate members rated the Society’s career site (careers.nsbe.org) as more effective than LinkedIn, CareerBuilder and a host of others. The students largely did not support Facebook and Twitter as promising job search tools, regardless of the popularity of these social media platforms.
 
NSBE is one of the largest student-governed organizations based in the United States, with more than 31,000 members in the U.S. and abroad. The university students who make up the Society’s National Executive Board lead the organization in its mission of increasing the number of blacks in engineering and other STEM professions.
 
NSBE recently revamped its online Career Center to make the website’s job search and other features more accessible by the membership. Teiko P. Akufo, NSBE’s career services coordinator, says the feedback she received about the changes to the site led her to expect good results from the survey.
 
“The findings of the (Annual Employer Preference) survey were not surprising,” Akufo says. “We have seen the number of resumes posted on the site increase by 440 percent since we started making integral changes to the Career Center in Winter 2012. In addition, our monthly website hits increased by 842 percent. In January 2014 alone, we had 41,259 hits.”
 
Peter D. Bachiochi, Ph.D., professor of psychology at Eastern Connecticut State University, heads the team that conducts the Annual Employer Preference Survey, also known as the “NSBE 50” survey. He points out that the NSBE Career Center’s popularity within the organization has historically been strong.
 
“Over the years, NSBE has jockeyed with job sites such as Monster.com, CareerBuilder and now the professional networking site LinkedIn for the attention of NSBE members. Consistently, NSBE’s Career Center has been rated as one of the most effective, if not the most effective, sites for job information and connections,” Bachiochi says. “NSBE student members have come to appreciate that NSBE provides a level of vetting of employers that other sites don’t necessarily offer. Therefore, the hit-to-miss ratio for relevant jobs is that much higher on NSBE’s site.”
 
“Our members are serious about working for employers who value diversity,” Akufo adds. “The NSBE Career Center is the place where they are guaranteed to find such organizations.” 
 
NSBE’s executive director, Karl W. Reid, Ed.D., says the increasing popularity of NSBE’s Career Center benefits the organization as a whole.
 
“It’s a virtuous cycle,” Reid says. “As more employers see the value of our career site, more NSBE members and other STEM job-seekers are attracted to the site as well. The Career Center is a significant portal for financial support and human resources to carry out NSBE’s mission.”
 
See the table on the next page for more information about the NSBE Career Center’s ranking in this year’s “NSBE 50” survey.
 
About NSBE
The National Society of Black Engineers (NSBE), with a membership of more than 31,000 and more than 300 chapters in the United States and abroad, is one of the largest student-governed organizations based in the U.S. NSBE was founded in 1975 and is the premier organization serving African Americans in engineering and technology. NSBE supports and promotes the aspirations of black college and pre-college students and technical professionals around the world.
www.nsbe.org

 
SURVEY DATA TABLE:
 
How Effective Are These Sites in Providing Career Opportunities?
Job Search, Career Opportunity, Resume Services Very or
Somewhat
Ineffective
Neither
Effective nor Ineffective
Very or Somewhat
Effective
NSBE Online Career Center 8% 16% 76%
LinkedIn 9% 17% 74%
CareerBuilder 16% 31% 54%
EngineerJobs 12% 38% 50%
Monster.com 12% 32% 37%
DiversityWorking 15% 52% 33%
HBCUConnect.com 17% 52% 31%
IMDiversity 15% 54% 31%
Facebook 39% 32% 29%
Twitter 38% 39% 24%